Privacy Policy
Effective Date: July 8, 2026
Website: https://www.mattressbyappointmentslc.com
Business: McfallBeds LLC, doing business as Mattress By Appointment Sandy and Mattress By Appointment Salt Lake City / MBA-SLC
1. Introduction
McfallBeds LLC, doing business as Mattress By Appointment Sandy and Mattress By Appointment Salt Lake City / MBA-SLC, respects your privacy and is committed to explaining how information is collected, used, stored, protected, and shared when you visit this website, contact MBA-SLC, call or text the business, request directions, book or request an appointment, interact with advertisements, use payment-related services, arrange delivery, or purchase from MBA-SLC.
MBA-SLC is a local mattress showroom located at:
Mattress By Appointment Salt Lake City
8392 South 700 East
Sandy, Utah 84070
Phone: 385-212-4258
Email: mbamcfall586@mattressbyappointmentslc.com
This Privacy Policy applies to information collected through MBA-SLC’s website, advertising campaigns, analytics tools, call and text systems, appointment systems, customer communications, lead intake systems, payment-related interactions, delivery-related coordination, and related business operations.
This Privacy Policy includes disclosures for website analytics, advertising measurement, Microsoft Advertising Universal Event Tracking (UET), third-party advertising tools, lead tracking, customer communications, payment-related service providers, delivery-related service providers, privacy rights, opt-out choices, and data-sharing practices.
2. Company Responsible For Collecting Information
The company responsible for collecting and using information described in this Privacy Policy is:
McfallBeds LLC
Doing business as Mattress By Appointment Sandy and Mattress By Appointment Salt Lake City / MBA-SLC
8392 South 700 East
Sandy, Utah 84070
Phone: 385-212-4258
Email: mbamcfall586@mattressbyappointmentslc.com
For privacy-related questions or requests, contact MBA-SLC at:
mbamcfall586@mattressbyappointmentslc.com
3. Information MBA-SLC May Collect
MBA-SLC may collect information that you provide directly, information generated when you use the website, and information received through service providers, advertising platforms, analytics tools, communication systems, payment-related providers, or delivery-related providers.
The information MBA-SLC may collect includes:
Name
Phone number
Email address
Address or delivery address
Appointment preferences
Mattress size preferences
Product interests
Budget range
Financing or lease-to-own interest
Delivery needs
Pickup needs
Purchase information
Communication history
Call recordings, transcripts, summaries, or voicemail information where applicable
Text-message communications
Form submissions
Website usage information
Pages visited
Buttons clicked
Calls, texts, directions clicks, appointment clicks, or other conversion-related actions
Referring website, search engine, advertisement, or campaign source
Device information
Browser information
IP address
Approximate location derived from device, browser, or IP address
Cookie identifiers
Advertising identifiers
Analytics identifiers
Information needed to prevent fraud, abuse, spam, technical problems, or security incidents
MBA-SLC does not intentionally collect sensitive personal information through Microsoft Advertising UET or website analytics tools.
4. How MBA-SLC Collects Information
MBA-SLC may collect information when you:
Visit the website
Click a call button
Click a text button
Click a directions button
Click a product, payment-plan, FAQ, blog, or appointment-related link
Submit a form
Call the business
Text the business
Leave a voicemail
Speak with an AI receptionist, phone system, or business representative
Request an appointment
Attend an appointment
Ask about financing or lease-to-own payment options
Interact with third-party payment providers
Request delivery
Interact with delivery providers
Purchase a mattress or accessory
Interact with MBA-SLC advertisements
Visit the website after clicking a Microsoft Advertising, Google Ads, social media, directory, or other advertising link
Interact with website cookies, analytics tags, tracking pixels, or advertising measurement tools
5. Purposes For Collecting And Using Information
MBA-SLC may collect and use information for the following purposes:
Responding to customer inquiries
Answering calls and texts
Scheduling appointments
Confirming appointment details
Sending appointment reminders
Helping customers choose mattresses and related products
Discussing product availability
Discussing pickup and delivery options
Coordinating delivery when requested
Processing purchases
Keeping business records
Communicating about orders, appointments, delivery, or customer service
Measuring website performance
Measuring advertising performance
Tracking conversions from advertisements
Understanding which pages, buttons, and website features are useful to visitors
Improving website content and functionality
Improving advertising relevance
Preventing fraud, abuse, spam, or misuse
Maintaining website and business security
Complying with legal, tax, accounting, and regulatory obligations
Defending legal rights or resolving disputes
Conducting ordinary retail-business operations
MBA-SLC may also use information to understand how visitors find the website, including whether a visitor came from Microsoft Advertising, Google Ads, Google Business Profile, Facebook, Instagram, local directories, organic search, referral links, or other sources.
6. Legal Bases For Processing Information
Where a legal basis is required by applicable law, MBA-SLC may process personal information under one or more of the following legal bases:
Consent: when you consent to communications, cookies, advertising measurement, tracking, form submissions, or other uses where consent is required.
Contract or steps before a contract: when information is needed to respond to your request, schedule an appointment, discuss a product, complete a purchase, coordinate pickup, coordinate delivery, or provide customer service.
Legitimate business interests: when information is used for ordinary business operations, advertising measurement, website improvement, fraud prevention, customer service, security, analytics, and business communication, provided those interests are not overridden by applicable privacy rights.
Legal obligations: when information is needed for tax, accounting, legal, regulatory, consumer-protection, dispute-resolution, or law-enforcement obligations.
Protection of rights and safety: when information is needed to protect MBA-SLC, customers, service providers, or others from fraud, misuse, technical problems, security incidents, or legal claims.
7. Website Analytics, Cookies, And Tracking Technologies
MBA-SLC may use cookies, pixels, tags, scripts, local storage, analytics identifiers, advertising identifiers, and similar technologies to operate the website, measure website activity, understand visitor behavior, evaluate advertising performance, and improve marketing.
These technologies may help MBA-SLC understand:
Which pages visitors view
Which buttons visitors click
Whether visitors call, text, request directions, or interact with appointment-related links
Which advertisements, campaigns, keywords, or referral sources led visitors to the website
How visitors navigate the website
Whether the website is functioning correctly
Whether advertising campaigns are generating leads or useful customer actions
You can usually control cookies through your browser settings. Some browser settings may allow you to block or delete cookies. Blocking cookies may affect how the website or some tracking and measurement tools function.
8. Microsoft Advertising, Universal Event Tracking, And Personalized Advertising
MBA-SLC may use Microsoft Advertising, including Microsoft Universal Event Tracking (UET), to measure website activity, understand how visitors interact with this website, evaluate advertising performance, track conversions, improve advertising campaigns, and improve the relevance of advertising shown to users.
When Microsoft Advertising or UET is active on this website, Microsoft may collect or receive personal data from visitors to this website. This may include information such as:
Device identifiers
Browser information
IP address
Cookie identifiers
Pages visited
Website interactions
Referral information
Advertisement interaction information
Approximate location information
Conversion-related activity
Clicks on call buttons
Clicks on text buttons
Clicks on directions buttons
Clicks on appointment, product, contact, or payment-plan links
Other website events used to measure advertising performance
Microsoft may use this information to provide measurement, analytics, fraud prevention, reporting, ad delivery, conversion tracking, audience measurement, and personalized advertising services, subject to Microsoft’s own privacy practices.
Microsoft’s collection and use of personal data is described in the Microsoft Privacy Statement, available here:
https://privacy.microsoft.com/privacystatement
MBA-SLC does not intentionally send sensitive personal data to Microsoft through UET. MBA-SLC does not intentionally send Microsoft financial account numbers, government identification numbers, health information, precise personal characteristics, full payment-card information, Social Security numbers, driver’s license numbers, bank-account numbers, or other sensitive categories of personal data through UET.
MBA-SLC uses Microsoft Advertising and UET for ordinary retail advertising, lead measurement, website performance evaluation, campaign optimization, call/text/directions tracking, and customer inquiry measurement.
Visitors may limit or opt out of personalized advertising through browser settings, device settings, cookie controls where available, Microsoft privacy controls, Microsoft advertising settings, and other privacy-choice tools made available by Microsoft or applicable platforms.
9. Google, Social Media, And Other Advertising Or Analytics Tools
MBA-SLC may also use advertising, analytics, business-listing, directory, or social media tools from third parties. These may include platforms such as Google, Meta/Facebook, Instagram, Microsoft, Squarespace, directory-listing services, call-tracking or communications providers, and other advertising or analytics services.
These tools may collect or receive information about website visits, ad clicks, device information, browser information, IP address, approximate location, pages visited, buttons clicked, calls, texts, directions clicks, appointment actions, or other conversion-related activity.
These third parties may use information according to their own privacy policies and terms.
MBA-SLC may use these tools to:
Measure advertising effectiveness
Understand which ads produce calls, texts, directions requests, appointments, or purchases
Improve advertising campaigns
Avoid wasting advertising budget
Improve website performance
Reach people who may be interested in mattresses, payment-plan options, delivery options, or local mattress shopping
10. Third Parties With Whom Information May Be Shared
MBA-SLC may share information with third parties when reasonably necessary for business operations, customer service, advertising, analytics, payment-related services, delivery-related services, legal compliance, or security.
These third parties may include:
Website hosting and website-platform providers
Squarespace or website infrastructure providers
Analytics providers
Microsoft Advertising
Google advertising or analytics services
Social media advertising platforms
Directory-listing and local-search platforms
Call, text, phone, voicemail, or AI receptionist providers
Appointment reminder or scheduling providers
Payment processors
Financing or lease-to-own providers
Delivery providers
Bookkeeping, accounting, tax, or legal service providers
Fraud-prevention, security, or technical-support providers
Business software providers
Government, legal, regulatory, or law-enforcement entities when required or permitted by law
MBA-SLC does not sell customer lists as a standalone product. However, some privacy laws define “sell,” “share,” or “targeted advertising” broadly. Under those laws, use of advertising cookies, UET, pixels, analytics tags, remarketing tools, or personalized advertising tools may be considered a “sale,” “sharing,” or processing for targeted advertising.
Where applicable law provides rights to opt out of sale, sharing, or targeted advertising, visitors may contact MBA-SLC using the contact information in this policy.
11. Payment Plan And Lease-To-Own Providers
MBA-SLC may discuss or refer customers to third-party financing or lease-to-own providers. These providers may include Koalafi, Snap Finance, Acima Leasing, or other available providers.
If you apply for or use a third-party payment plan, financing option, or lease-to-own agreement, the provider may collect information directly from you. This may include identity information, contact information, income-related information, payment information, banking information, application information, approval information, transaction information, and other information required by that provider.
MBA-SLC does not control the privacy practices, approval process, terms, payment schedule, ownership terms, total cost, or data practices of third-party financing or lease-to-own providers. You should review the privacy policy, terms, and disclosures of the applicable provider before submitting information or entering into an agreement.
12. Delivery Providers
MBA-SLC may help customers coordinate delivery options through third-party delivery providers. If delivery is requested, information such as name, phone number, address, delivery location, product details, and delivery instructions may be shared with or entered into systems operated by third-party delivery providers.
Delivery providers may have their own privacy policies, terms, pricing, service rules, and data practices.
13. Communications, Calls, Texts, And Appointment Systems
When you call, text, request an appointment, or otherwise contact MBA-SLC, the business may collect and store information needed to respond to you and provide service. This may include your name, phone number, appointment preferences, desired mattress size, budget range, product interests, delivery needs, financing or lease-to-own interest, and communication history.
MBA-SLC may use call systems, text systems, AI receptionist systems, voicemail systems, scheduling systems, or appointment reminder systems to answer calls, collect information, summarize calls, send reminders, and follow up with customers.
By calling, texting, submitting a form, or requesting an appointment, you agree that MBA-SLC may contact you using the information you provide for customer-service, appointment, purchase, delivery, and follow-up purposes. Standard carrier call and text charges may apply.
14. Testimonials, Reviews, Photos, And Customer Content
MBA-SLC may display testimonials, reviews, photos, social media content, customer comments, or business-related content where permitted by the customer, platform rules, or applicable law.
MBA-SLC may use reviews from public review platforms or customer-submitted content for ordinary business, marketing, or reputation purposes. MBA-SLC will attempt to avoid misleading customers about the source of testimonials or reviews.
If you believe a testimonial, review, photo, or other content involving you should be removed, contact MBA-SLC at:
mbamcfall586@mattressbyappointmentslc.com
15. Data Retention
MBA-SLC keeps personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
Retention periods may depend on:
The type of information
The reason it was collected
Whether there is an active customer relationship
Legal, tax, accounting, or recordkeeping requirements
Advertising measurement needs
Fraud-prevention or security needs
Dispute-resolution needs
Business-operation needs
MBA-SLC may retain purchase records, communications, appointment records, tax records, bookkeeping records, advertising records, and customer-service records for as long as reasonably necessary for business, legal, tax, accounting, or dispute-resolution purposes.
16. Data Security
MBA-SLC takes reasonable steps to protect information from unauthorized access, misuse, loss, alteration, or disclosure. These steps may include using reputable website platforms, payment processors, communications providers, advertising platforms, and business-service providers.
No website, communication system, phone system, advertising platform, or data-storage system can be guaranteed completely secure. Customers should avoid sending highly sensitive information through ordinary website forms, text messages, or unsecured communications.
17. Children’s Privacy
MBA-SLC’s website and services are intended for adults and for ordinary retail mattress shopping. MBA-SLC does not knowingly collect personal information from children under 13.
If MBA-SLC becomes aware that it has collected personal information from a child under 13 without appropriate consent, it will take reasonable steps to delete that information.
18. Privacy Rights And Requests
Depending on where you live, applicable privacy laws may give you certain rights regarding your personal information. These rights may include:
The right to know what personal information is collected
The right to access personal information
The right to correct inaccurate personal information
The right to request deletion of personal information
The right to opt out of sale or sharing of personal information
The right to opt out of targeted advertising
The right to limit certain uses of sensitive personal information where applicable
The right to withdraw consent where processing is based on consent
The right to object to certain processing
The right to data portability where applicable
The right not to be discriminated against for exercising privacy rights
To make a privacy request, contact:
mbamcfall586@mattressbyappointmentslc.com
Please include your name, contact information, the nature of your request, and enough information for MBA-SLC to reasonably verify and respond to the request.
MBA-SLC may need to verify your identity before completing certain requests. MBA-SLC will respond as required by applicable law.
19. Consent Management And Opt-Out Choices
You may manage privacy choices in several ways:
Adjust your browser settings to block or delete cookies.
Use device privacy settings to limit advertising identifiers.
Use Microsoft privacy and advertising controls.
Use Google, Meta, browser, or device-level advertising controls where applicable.
Avoid submitting optional website forms if you do not want to provide information.
Contact MBA-SLC to request deletion, correction, access, limitation, or opt-out where applicable law provides such rights.
Ask MBA-SLC to stop nonessential follow-up communications.
To contact MBA-SLC about privacy choices, email:
mbamcfall586@mattressbyappointmentslc.com
Please note that some communications may still be necessary for appointment scheduling, customer service, purchase records, delivery coordination, payment-related records, legal compliance, safety, fraud prevention, or dispute resolution.
20. Do Not Sell Or Share / Targeted Advertising Notice
MBA-SLC does not sell customer lists for money. However, MBA-SLC may use advertising and analytics tools that involve cookies, pixels, UET tags, advertising identifiers, or similar technologies. Depending on applicable privacy law, this type of activity may be considered “selling,” “sharing,” or processing for targeted advertising.
You may request to opt out of sale, sharing, or targeted advertising by contacting:
mbamcfall586@mattressbyappointmentslc.com
Please use the subject line:
Privacy Opt-Out Request
MBA-SLC will process applicable requests as required by law.
21. Sensitive Personal Information
MBA-SLC does not intentionally collect sensitive personal information through website analytics, advertising tags, UET, pixels, or cookies.
MBA-SLC does not intentionally send sensitive personal information to Microsoft through UET or to other advertising platforms through pixels or tags.
Sensitive personal information may include information such as:
Social Security numbers
Driver’s license numbers
Government identification numbers
Financial account numbers
Full payment-card numbers
Precise health information
Biometric information
Precise personal characteristics protected by law
Sensitive demographic information
Account passwords
Customers should not submit sensitive personal information through ordinary website forms, text messages, or nonsecure communications unless specifically required by a trusted third-party payment or lease-to-own provider through that provider’s secure application process.
22. Links To Third-Party Websites
This website may link to third-party websites, including payment providers, delivery providers, Microsoft, Google, social media platforms, directories, blog links, store-locator pages, and other resources.
MBA-SLC is not responsible for the privacy practices, security, content, policies, or data practices of third-party websites. Visitors should review third-party privacy policies before submitting information to those websites.
23. Service Area And Local Business Context
MBA-SLC is a local mattress showroom located in Sandy, Utah. The business serves customers in Sandy, Salt Lake City, Midvale, Draper, South Jordan, Murray, Cottonwood Heights, Holladay, West Jordan, Taylorsville, Riverton, Millcreek, and surrounding communities.
Information may be collected and used in connection with local retail mattress shopping, customer inquiries, appointment scheduling, product availability, payment options, delivery coordination, pickup coordination, advertising measurement, and customer service.
24. Changes To This Privacy Policy
MBA-SLC may update this Privacy Policy from time to time to reflect changes in business practices, website functionality, advertising tools, analytics tools, Microsoft Advertising requirements, privacy laws, service providers, or customer-service processes.
The effective date at the top of this Privacy Policy indicates when the policy was last updated.
Continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.
25. Contact Information
For questions, requests, or concerns about this Privacy Policy, contact:
McfallBeds LLC
Doing business as Mattress By Appointment Sandy and Mattress By Appointment Salt Lake City / MBA-SLC
8392 South 700 East
Sandy, Utah 84070
Phone: 385-212-4258
Email: mbamcfall586@mattressbyappointmentslc.com
Privacy requests should be emailed to: